Rock-It To A Cure*
Rock-It To A Cure is an annual charity concert dedicated to raising money and awareness for children’s charities, with a new benefactor chosen each year. With an edgy design story and toolbox, their mission came to life on the event posters through to the Rock-It To A Cure website. Each poster utilizes similar architectures for brand continuity, but each also has its own unique flavor to best reflect that year's charity and event musicians. The result of all three designs is bold and unique posters that are designed to be striking and intriguing enough to make people stop, read them and be compelled to attend the concert. And the website follows a look independent of each year’s event meant to push forward a base Rock-It To A Cure identity and look with an attitude all its own.
*Work done while at Gravity Design Studio.